Symbolism is the practice of representing things by symbols, or of investing things with a symbolic meaning or character. A symbol is an object, action, or idea that represents something other than itself, often of a more abstract nature. Symbolism creates quality aspects that make literature like poetry and novels more meaningful.
by Gregg Prescott, M.S.
A simple comment from one of my Facebook friends led to this article. She stated, “Starbucks makes me very happy!
There’s an interesting video by Red Ice Creations entitled, “Symbolism and Logos”. The Starbucks logo is explained at the 2:44 marker:
As you just found out, the Starbucks logo “represents Lilith, the first prototype of a woman, represented as a beautiful woman from the waist up and as a snake from the waist down. Lilith typically symbolized rebellion, rage and an untamed sexual nature. She’s also knows as a Sumerian demon, a seductive succubus, the bride of Satan and Adam’s first wife. Barbie was copied from a German adult doll by the name of Lily. Now young girls today can buy Mermaid Barbie or go see My Little Mermaid. The powerful role that mermaids, goddesses and sirens continue to play in our culture, confirms the depth of their identity in the human experience and the collective unconscious. They embody themes that are always with us, but not often on the surface of our daily experience and perception.
There is a Kurdish proverb that says, “He who wants pearls has to dive into the sea,” and a Russian proverb that says, “Not everything is a mermaid that dives into the water”. The song of the siren calls us to hurl into the deep, to transform, to die to self and to emerge into a new form, with new knowledge and understanding. All of this, when you drink a Starbucks coffee.” In regard to my friend’s comment, her innocence and love for coffee and the water/ocean may have over-ridden the corporate symbolism and intention, yet the subliminal meaning still exists. By no coincidence, her zodiac sign is Aquarius, the water bearer which further deepens the connection. The Sun.
Why is the Sun one of the most common symbols used in corporate logos and what does it represent?
The sun symbol ultimately represents primordial intellect and the manifestation of universal consciousness that transcends time and space. It’s worshiped in literally every culture and is used by a plethora of businesses in their corporate logos. The sun also represents immortality, reincarnation and rebirth. It is known to be a symbol of sexual fertility and brings life to all living things on this planet.
The sun was worshiped as a deity in many different cultures:
African Mythology: The Munshi tribe considers the Sun to be the son of the supreme being Awondo and the Moon is Awondo’s daughter. The Barotse tribe believes that the Sun is inhabited by the sky god Nyambi and the Moon is his wife. Even where the sun god is equated with the supreme being, in some African mythologies he or she does not have any special functions or privileges as compared to other deities.
Aztec Mythology: In Aztec mythology, Tonatiuhwas the sun god. The Aztec people considered him the leader of Tollan, heaven. He was also known as the fifth sun, because the Aztecs believed that he was the sun that took over when the fourth sun was expelled from the sky. According to their cosmology, each sun was a god with its own cosmic era. According to the Aztecs, they were still in Tonatiuh’s era. According to the Aztec creation myth, the god demanded human sacrifice as tribute and without it would refuse to move through the sky
Buddhism: In Buddhist cosmology, the bodhisattva of the Sun is known as Ri Gong Ri Guang Pu Sa. In Sanskrit, He is known as Suryaprabha.
Chinese Mythology: In Chinese mythology, there were originally ten suns in the sky, who were all brothers. They were supposed to emerge one at a time as commanded by the Jade Emperor. They were all very young and loved to fool around. Once they decided to all go into the sky to play, all at once. This made the world too hot for anything to grow. A hero named Hou Yi shot down nine of them with a bow and arrow to save the people of the earth. He is still honored this very day.
Egypt: Isis, who was Osiris’ sister and wife, conceived Horus, who was known as the Sun God and later on, called Ra. Alternative beliefs say that Ra was there first, but both are known as sun gods in Egypt.
Hinduism: The Ādityas are one of the principal deities of the Vedic classical Hinduism belonging to Solar class. In the Vedas, numerous hymns are dedicated to Mitra, Varuna, Savitr etc.
Maya: Kinich Ahau, the patron god of the city Itzamal, visited the city at noon every day. He would descend as a macaw and consume prepared offerings.
How does one differentiate the meaning between corporatism and the sun’s spiritual essence?
When a company, like Shell, uses the sun sign in their corporate logo, they’re trying to relate this symbol to your higher level of consciousness, e.g. the sun represents an all-knowing, benevolent presence; as well as to your subconscious mind, e.g. the sun is pure, the sun brings life, the sun makes me happy, etc… The most obvious representation of the sun is Jesus, the “son/sun” of God and this also plays on the subconscious mind.
Why would a newspaper use the word “Sun” in its name?
Many newspapers use the word “Sun” in their titles, such as the Baltimore Sun or the Sun Sentinel. Do you find that peculiar? The sun represents enlightenment, so logic follows that the newspaper’s contents would also be enlightening. This, however, is not the case as we have learned that most forms of the main stream media are owned by six corporations who control the content of what you read, hear and see in the media.
How is the Sun used in Politics?
Jerusalem is knows as Zion and it also represents the nation of Israel. “Sion” is the given name of a hill in Judea in which the city of Jerusalem is built. The word, Sion, means sun, so Zionism would refer to a sun cult.
In the United States, less than 3% of the population is Jewish and there are even fewer Zionists. However, if you look at the owners of the main stream media, virtually all are, or have as their top executives, Zionists.
Additionally, the current and previous cabinets to the President of the United States are predominantly Zionists. What are the odds? What is their agenda?
If Zionists control what you read, see and hear on the mainstream media, then is it any wonder why there is a dumbing down of society?
If you’re not paying attention to what’s going on in the world of politics, then chance are, you won’t make an informed decision when voting for your next president.
Think about this as well: If the companies that write and print our school’s textbooks are run by Zionists, then chances are, our children are being fed propaganda that supports the Zionist regime.
The government enforces what needs to be taught in the classroom and omits relevant information that would be detrimental to their cause, such as how George W. Bush’s grandfather, Prescott Bush, funded both sides of World War II. If they taught us that in school, do you think George H.W. or George W. Bush would have been elected president? I don’t think so either.
The swastika was used as a logo in Nazi Germany and while this symbol represents a horrific era in human history, the symbol still represents the sun.
The symbol, itself, has been used for thousands of years predating Hitler:
If you research Project paperclip, you’ll find that many of the Nazi leaders were brought to the United States and hired within the U.S. government.
In politics, the sun symbol is still being used:
Within the political arena, the sun represents an enlightened leader and plays on the subconscious mind of those who do not understand the symbolism. In Latin, the word govern means “to control” and ment(al) means “mind”, so the etymology of the word government means to control the mind. The use of symbols is used to control your thoughts and subconscious mind, so the two go hand in hand.
This is part of the mind control process that entices people to look to something (such as a government or company trademark) as a higher form of truth and consciousness.
This is also why teens are highly susceptible to wearing corporate logos on their shirts, jeans, sneakers, etc… They’re basically walking billboards for the elite who revel in the brainwashed mentality of today’s youth, who innocently succumb to this mentality through peer pressure and through the influences of the main stream media. While some name brands are quite reputable in quality, they’re generally overpriced and are bought as status symbols that create a separate hierarchy within those who own these name brands and those who don’t.
Bringing Logos into the Light
The initial intention of many symbols were positively derived, yet subjected to corporate greed and ultimately used in a nefarious manner. This doesn’t mean that these symbols are evil; it just means that they’ve received different connotations. To break away from the matrix, one must focus on the original intent of these symbols.
The sun is no more evil than the numbers 13 or 666, but our mentality has been engrained to think of specific numbers as being unlucky or associated with a negative connotation.
For example, what would you think of this logo and symbolism?
The number 666 is often subtly used within corporate logos as a testament to the elite’s corrupted mentality. Look at the number, 1111. The corporate elite haven’t used this (yet) as something they can elicit power from and it’s currently associated with a mass awakening that’s going on. When people see 11:11, or any other synchronistic number, they feel good and view it as part of their remembering and awakening process.
The same thought construct can be applied to any corporate symbol. Use your discernment and intuition to guide you. It’s important to remember that your personal interpretation of these symbols is what matters the most.
We’re entering a new age in humanity where the old, outdated symbols will be replaced with symbols reflecting a positive message. The sun will still be used, but in a more esoteric and spiritually physical manner that will reflect its true essence. We’re in the process of changing into a Type 1 civilization, so our thoughts and intentions should also reflect this mentality. Try envisioning how YOU would use the sun as a logo today? Perhaps, at the top of a Tesla Coil for a logo that promotes free energy? Think about it!
About the Author:
Gregg Prescott, M.S. is the founder and editor of In5D and BodyMindSoulSpirit. He hosts a weekly spiritual show on In5D Radio and promotes spiritual, metaphysical and esoteric conferences in the United States through In5dEvents. Gregg is currently working in collaboration with Michelle Walling, CHLC, in opening a holistic walk-in clinic called Alternative Holistic Healthcare (AHH) in Sarasota, FL with subsequent subsidiaries around the world based upon this model.